Inside a campaign brief, Upcycle writes ad copy for each channel from the brief you filled in, and shows you what long-running public ads in the same field say.
Before you start
- Create a campaign brief and choose at least one channel in it. See "Prepare a campaign and pass the launch checklist".
- Fill in the audience and the offer in the brief. The copy is written from them.
Steps
- Open the client's project, choose Ads & performance, open the Campaigns tab and click the campaign under Campaign launches.
- Open the Copy section.
- Choose the channel, then the language: Arabic or English.
- Press Write with AI. A draft appears with the fields that channel uses: Headlines, Descriptions or Primary text.
- Edit any line. Remove a line with the x beside it, or add one with + line.
- Press Save to brief.
- Save more than one version if you like, then press Use it on the version you want. It is marked Used for the launch.
- Repeat for each channel in the campaign.
Good to know
- Each platform has its own character limits. A counter shows you where each line stands, and lines the AI wrote too long are cut to fit. You get a note asking you to review them before saving.
- Under the draft you may see What works in this field: common first lines and offers from public ads that kept running for a long time, a few example ads, and reference numbers for cost per lead and click rate.
- The reference numbers are public figures, mostly from other markets, and they change every year. Read them as a direction, not as a target to promise the client.
- The example ads are there to learn the angle from, never to copy.
- The panel appears only when Upcycle has examples for the client's field. Fill in the client's industry on the client record to help it match.
- AI writing uses your plan's monthly AI allowance. When the allowance is used up or AI is not available, press Write manually and type the copy yourself; the limits still guide you.
- The AI writes from the facts in the brief only. Always read the copy before it goes to the client.