Reply to comments and messages

Answer the audience's comments and private messages on the client's Facebook page and Instagram account from one place.

From the Professional plan Updated 8 November 2026
Reply to comments and messages

Comments and private messages from the client's linked Facebook page and Instagram account arrive in the project, so the team can answer without opening each platform.

Before you start

  • The client's Facebook page or Instagram account must be linked to the project, with the messaging and comment permissions approved during the connection.
  • You need permission to edit the project to send replies.

Steps

To reply to a private message:

  1. Open Projects from the side menu and choose the client's project.
  2. In the project menu, under Marketing delivery, open Social media, then the Inbox tab.
  3. Choose a conversation from the list. Use Open, Waiting on customer and Closed, or Assigned to me, Unassigned and Past SLA, to narrow the list.
  4. Write your reply. Saved replies inserts a ready answer.
  5. Tick Close conversation if the matter is finished, then press Send reply.
  6. On the side, use Assign to to hand the conversation to a teammate, and set its Status and Priority. Internal notes are for the team only.

To reply to a comment on a post:

  1. Open the Overview tab and go to Latest comments.
  2. Press Reply under the comment, write your answer and press Post reply.

Good to know

  • A reply to a comment is public. Everyone who sees the post can read it.
  • New messages and comments come in with each sync. Upcycle syncs on its own during the day, and you can press Sync now at the top of the page.
  • Replying from Upcycle works for Facebook and Instagram. For other platforms, reply on the platform itself.
  • If a reply is not sent, Upcycle shows the reason. Common ones: the connection expired (reconnect the account), or the platform refused because too much time has passed since the customer's last message.
  • If you see that replying needs a permission from Meta, press Reconnect Meta and approve it.
  • Facebook and Instagram connection is being rolled out. If you cannot connect the client's page yet, contact support.
  • The reply time limit shown on conversations comes from Message reply SLA (minutes) in Plan & strategy.
  • You can also reply to comments from inside a published post: open the post and scroll to its comments.

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