Send posts to the client for approval

Send a post to the client, share a one-click approval link on WhatsApp, and follow what is waiting, approved or sent back.

From the Company plan Updated 8 November 2026
Send posts to the client for approval

The client approves or asks for changes from their own portal, and every decision is saved in the post's history.

Before you start

  • The project must be linked to a client.
  • The client needs at least one active contact with access to the client portal.
  • You need permission to edit the project.

Steps

  1. Open Projects from the side menu and choose the client's project.
  2. In the project menu, under Marketing delivery, open Social media, then Content & calendar.
  3. Press the post to open its details.
  4. Press Submit for review if your team reviews posts first. The reviewer then presses Approve internally, and the post goes to the client.
  5. To send it to the client directly, press Send to client.
  6. Open the post again. Under Send the client a one-click approval link you see each client contact. Press Send on WhatsApp to open WhatsApp with a ready message, or Copy link to send it another way.
  7. Open the Approvals tab to follow up. It has four lists: Internal review, With client, Changes requested and Recently approved.
  8. If the client asks for changes, the post moves to Changes requested with their note. Edit the post and send it again.

Good to know

  • The client opens the link without a password, sees the post, and chooses to approve or request changes. The link works only for that contact and that post, for 14 days.
  • When the client approves and the post's date is in the future, it becomes Scheduled on its own.
  • If the client approved by phone or in a chat, press Client approved offline to record it.
  • Request changes always needs a note that says what to change.
  • A post waiting longer than the client response window is marked Overdue. You set the window in Plan & strategy.
  • The Approvals tab also shows your first-time approval rate and the client's average turnaround.
  • To switch the internal review or the client approval step on or off, open More, then Plan & strategy, then Edit retainer.
  • There is a short video, "Client approval", in the Video tutorials tab of the help page.

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